Picture This: Helping Buyers Imagine a Home Before They Visit

This article was created in partnership with Roomvo. Most homebuyers start their search the same way: scrolling through listings late at night on their phones and forming an opinion in seconds. If a room has dated flooring, a bold wall colour, or finishes that don’t match their taste, many buyers scroll past. For sellers, that’s…

This article was created in partnership with Roomvo.

Most homebuyers start their search the same way: scrolling through listings late at night on their phones and forming an opinion in seconds. If a room has dated flooring, a bold wall colour, or finishes that don’t match their taste, many buyers scroll past.

For sellers, that’s a missed opportunity. For agents, it’s a familiar challenge: how do you help buyers see past what’s in front of them and imagine what a space could become?

There’s now a tool built to help with exactly that. It’s called Roomvo, and if you’re a TRREB Member, it’s already part of your listings on REALM® and OneHome™. It’s another way REALM® and OneHome™ help you engage clients, spark conversations, and keep them moving through their homebuying journey.

Look for the Restyle Button

On any listing in REALM® or OneHome™, look for the Restyle button on the listing photos. With one click, the image becomes interactive. Buyers can swap flooring, change wall colours, and try different furniture styles in real time, helping them imagine how they would live in the space.

There is nothing to set up, no photos to upload, and no additional steps required by the listing agent. It’s simply there, ready whenever a buyer lands on the listing.

Interactive, but Not Virtual Staging

Roomvo is often mistaken for virtual staging, but it works differently.

Virtual staging replaces a listing photo with a modified version, often requiring time, cost per image, and disclosure. Roomvo keeps the original listing photo unchanged and adds an interactive layer that allows buyers to experience options in real time.

Disclosure is built into the experience, and no image is permanently altered.

A Simple Way for Agents to Add Value

Buyers who have already reimagined a space tend to arrive at showings further along in their thinking, so conversations start on stronger footing. Sellers see their agent using technology that helps their home stand out, at no added cost. Roomvo gives REALTORS® a simple, modern way to meet buyers where they already are online, on their own time, and on any device.

The numbers back it up: since launching on REALM®, agents and buyers have restyled listing images more than 525,000 times and explored products over 60,000 times.

For support or questions, contact: realestate@roomvo.com.


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